Working with an SEO or marketing agency
We build websites, but we don't run ad campaigns or search engine positioning ourselves. That's a different job — watching bids every day, testing ads, analysing competitors — and we leave it to people who do it full time. So if you're thinking about Google Ads, or about showing up higher in search results, a marketing agency comes into play: your own, or the one we recommend.
Who's responsible for what
Our side is the site itself: designing and building it, plus the technical part of SEO — speed, heading structure, the sitemap, structured data and language versions. At the agency's request we build landing pages for specific campaigns and make changes to the site while a campaign is running.
The agency handles everything that happens around the site. It picks keywords and plans positioning, runs campaigns on Google and social media, looks after your Google Business Profile and local SEO, plans blog content and writes search-optimised copy, and finally reports on the results.
You pay the agency directly, on its invoice and at its rates — we don't add a commission or sit in the middle of the billing. The ad budget, meaning the money spent on Google or Facebook, is a separate amount again, and you decide how much it is.
It works best when the agency comes in early
Order matters. If you mention at the brief that you're thinking about campaigns, we'll set up a joint call with the agency and design the page structure around the chosen keywords instead of reworking it later. You don't need a decision or a budget yet — a mention is enough. We recommend ProjectUp, the agency we use for our own site, but if you already have one, we work with them in exactly the same way. There's more on this at bbdigital.pl/seo-i-reklamy.
Access for the agency
Accounts such as Google Search Console or your Google Business Profile belong to you, so you — as their owner — grant the agency access, directly in that tool's settings. If the agency needs its own tracking code or ad pixel on the site, it sends it to us and we add it. Bear in mind that tools like these usually set cookies, so they need visitors' consent — see GDPR and cookies.
Changes the agency asks for
We treat the agency's requests like any other request. Whatever falls within the scope agreed beforehand, we do within that scope. New pages, landing pages or other changes beyond it we quote before starting work, just like any other addition to the site. You can pass the agency's request on to us, or let us talk to them directly — whichever is easier for you.
Putting together a specific request to pass on? See how to request a new feature or page.